中国惊奇先生

多地景区实施门票“免减优”政策 多元化经营模式开辟营收“新赛道”_我的网站

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    Wensuyalatu checks the growth of sour jujube seedlings. Photos: Chinanews.comAcross the vast desert landscape of the Urad Rear Banner in North China's Inner Mongolia Autonomous Region, one grassroots official has spent more than three decades turning barren sands into patches of green.
Ecological restoration
For over 30 years, Wensuyalatu, a member of the leadership group of the Urad Rear Banner forestry and grassland bureau, has made the Gobi Desert his workplace, dedicating his life to combating desertification, advancing ecological restoration through technological innovation, and helping local herders increase their incomes, according to the local bureau's official WeChat account.
Located on the edge of the desert in Bayannur's Urad Rear Banner, it is a key area in China's Three-North Shelterbelt Forest Program, a major ecological project aimed at strengthening the country's northern ecological security barrier. 
However, early afforestation efforts in the desert were far from easy at the start.
The project covers 103,800 mu (about 6,920 hectares), including comprehensive treatment of 24,500 mu of desertified land, ecological restoration of 4,100 mu of non-desertified land, and 75,200 mu of enclosed grassland restoration. The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
The project also includes the construction of 11 small-scale water conservation facilities, all of which required strict standards and extensive coordination.
In 1991, Wensuyalatu, then in his early 20s, chose to devote himself to forestry and grassland conservation in the Urad Rear Banner. Since then, he has remained on the front lines of desertification control, witnessing the region's harshest environmental challenges and working to find solutions adapted to the fragile desert ecosystem.
In the early years, afforestation in the Gobi Desert was an extremely difficult task. The most critical planting season in spring often coincided with the strongest sandstorms of the year. Every year during the key afforestation period, Wensuyalatu would stay deep in the desert, guiding workers on planting techniques and management practices, while carefully overseeing every detail of the ecological restoration projects.
"Every spring, the wind and blown sand were so strong that it was hard to keep your eyes open. The sand hit your face like needles. During the day, we followed workers to dig holes and plant trees, and at night we stayed in temporary shelters to organize data and review the day's work. That was the normal routine for desertification fighters," Wensuyalatu recalled.
The road to restoring the desert was far from easy. Years of drought, low survival rates of seedlings, and skepticism from some local residents created major obstacles.
"At the beginning, it was really difficult. The climate was extremely dry, and many seedlings died after being planted. Some herders did not understand or support the work. They believed deserts were naturally barren and that no amount of effort could make trees grow there," Wensuyalatu said.
To change these perceptions, Wensuyalatu brought local residents to see firsthand the damage caused by desert expansion. Through visible results and long-term communication, he gradually won the understanding and support of the community.
Facing the ecological challenges of the Urad Rear Banner, Wensuyalatu began exploring new approaches beyond traditional restoration methods.
    Staff members get ready to carry out aerial seeding operations.Aerial seeding
Since 2004, he has led efforts to tackle desert restoration challenges by introducing large-scale aerial seeding projects, creating a breakthrough approach for restoring degraded desert ecosystems in the region.
"Compared with traditional methods, aerial seeding is more efficient and can cover wider areas. Based on local climate and soil conditions, we select suitable desert plant seeds and precisely control the seeding height, density and timing to improve survival rates as much as possible and accelerate desert recovery," Wensuyalatu explained.
After years of effort, the aerial seeding projects under Wensuyalatu's leadership have restored more than 800,000 mu of desert land, with an effective restoration rate of 62.2 percent. 
He also developed an integrated management approach combining "protection, management, retreat, restoration and publicity," establishing a mixed vegetation system of trees, shrubs and grass to curb desert expansion and reduce sandstorms at their source.
Beyond restoring greenery, Wensuyalatu has also focused on strengthening scientific research and protecting native desert species.
Starting in 2010, he devoted himself to the artificial cultivation of endangered native desert plants. After more than a decade of repeated experiments, he successfully developed cultivation techniques for rare species such as the endangered evergreen broadleaf shrub Ammopiptanthus mongolicus, Mongolian almond and drought-resistant elm.
Under his leadership, his team cultivated 6.5 million seedlings and completed more than 4,000 mu of high-quality afforestation projects, with seedling survival rates consistently exceeding 80 percent. 
    Engineering personnel operate drones to conduct aerial seeding as part of afforestation efforts in the Badain Jaran Desert in North China on June 17, 2025. Photo: VCGHis achievements filled a technological gap in large-scale cultivation of native desert plants and earned him second prize in the 2017 Inner Mongolia Autonomous Region Harvest Award.
For Wensuyalatu, desert restoration is not only about creating ecological benefits, but also about improving people's livelihoods.
He has long promoted the idea that "trees should bring both ecological value and economic value." By leveraging local desert resources, he helped establish a 10,000-mu industrial base for desert plants and cistanche - a medicinal plant often grown in desert environments - across four key local villages, integrating ecological restoration with specialty desert industries.
"In the past, people thought desertification control was simply about planting trees - it took a lot of efforts but brought little income. Now things are different. By planting trees and developing industries such as cistanche cultivation, desert land can generate real wealth," a local herder said.
To ensure that local communities benefit from ecological development, Wensuyalatu introduced enterprises, supported family forest farms and professional cooperatives, and promoted large-scale, market-oriented operations.
The once barren desert has gradually become a "green treasure chest" for local herders, achieving a win-win outcome: greener landscapes, improved ecosystems, stronger businesses and higher incomes.
"Desertification control is not just an ecological project, but also a project that benefits people," Wensuyalatu said. 
"Only when communities gain real benefits from protecting nature will they actively participate in ecological conservation. That is the key to making restoration efforts sustainable and achieving the vision that lucid waters and lush mountains are invaluable assets," Wensuyalatu said. 
Global Times
。    央视网消息：今年以来，全国多地景区宣布实施门票减免等优惠举措，敞开大门迎接游客。推出优惠政策后，景区的客流出现了哪些变化？一起来看记者的探访。　　工作日的上午，浙江临安的大明山景区已经迎来了300多名来自全国各地的游客，他们在这里体验“矿洞小火车”、钢铁长城、高空栈道等徒步观景类项目。据悉，大明山景区此前门票价格为88元，今年1月1日起景区推出免门票的优惠政策，游客接待量明显提升。　　浙江临安大明山风景旅游发展有限公司负责人徐新称：“周末上千人是有的，比2023年肯定是增长的。免了门票之后，自驾游客人有10%到15%的增长。

二 | ”　　记者来到了安徽的黄山风景区，不少游客正在排队等着打卡迎客松，它也是黄山风景区非常具有代表性的景点。记者了解到，就在3月份，安徽黄山风景区表示，在二季度非节假日的每个星期三，面向全球游客推出免门票的政策，在其他时间段，对周边8市市民和境外游客也推出半价的门票优惠，这也进一步带动了景区客流量的增长。

三 | 　　除了黄山风景区之外，安徽省黄山市已有10个景区常态化不收门票，全市常年免门票景区总共达到了32处。

四 | 数据显示，今年清明假期，黄山、池州、宣城、安庆的90个4A级以上景区合计接待游客约91万人次，同比增长52.6%。　　打破“门票依赖症” 多地探索多元经营模式　　一些景区免门票后迎来了更多的客流，但同时也面临着营收、管理的压力。许多景区也正在通过优化旅游结构，催生更多旅游消费场景和消费业态，进而拓展多元化的经营模式。继续来看报道。　　在浙江兰溪的兰湖景区，记者乘坐“时光小火车”穿梭在山林之间。“时光小火车”整个轨道长度约为1.6公里，乘坐下来大约需要15分钟。在此期间，游客会穿过花海田园，听林间阵阵的鸟鸣声，来共赴一场春日的美好时光。　　章霞是兰湖景区的负责人，她告诉记者，出于吸引更多游客以及打破单一门票收入经营模式的考量，景区自2023年元旦开始向全国游客免费开放。从数据上看，2023年全年景区客流约70万人，较免门票前增长了130%。　　章霞表示，兰湖景区每年的门票收入接近400万元，免门票后，景区通过打造游船观光车、水上项目、研学农场等新业态来提升景区的收入。

五 | 　　浙江省兰溪市旅游开发有限公司负责人章霞称：“2023年的整体营收应该是1509万元，而我们之前（2019年）是1200万元，这个增长是非常大的。光餐饮一年的营收就有600万元，像我们的网红小火车一年的收入也有近400万元。

六 | ”　　一年的丰收从一棵秧苗开始。

七 | 在安徽黄山的西递村，村民们正在进行着插秧比赛。一般在每年正式插秧之前，这里都会举办非遗活动，叫作“开秧门”。游客们也可以参与进来，亲身体验插秧的辛勤与乐趣，感受浓厚的民俗氛围。

八 | 　　据了解，黄山市的西递、宏村两个景区也同样推出了门票“免减优”政策。2023年全年，西递村门票收入较2019年减少一成多，但景区也打造了多样的文化消费新场景，比如花灯制作、闹灯会等体验活动，增加了游客在景区的停留时间，二次消费收入增长了近2倍。　　景区减免门票为自身赚取人气和口碑，通过“让利”带动消费，但业内人士也提醒，免门票措施并不适合对门票收入依存度较高的景区。景区不可情急之下“一拥而上”，以免造成新的问题。　　复旦大学旅游学系教授沈涵分析称：“各个景区应该根据自身的条件、产业发展的状况来进行取舍，对于采取门票减免的这些景区，可以考虑在不同的季节应用门票这个杠杆来增加游客的流量，同时也需要更进一步地挖掘景区的二次消费，从而提升旅游的综合收入。

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Published on:10:22:24